Category - Newspaper management

Newspaper mottoes and slogans: Helping to brand your editorial product

Does your newspaper have a motto? Or a slogan? Do you know the difference? Mottoes, slogans and marketing pitches were common in the days when most big newspapers had competition, as they tried to give themselves a distinguishing character. As the big newspaper markets became monopolized, there was less need for them, but now, when

The importance of an editorial calendar

It’s standard procedure at newspapers to chronicle the year. Headlines typically include the passing of noteworthy individuals; the success, or maybe failure, of a civic project; milestones in sports achievements, election results or key community benchmarks. Convene a brainstorming session with your newsroom – better yet, with a cross-section of employees from your entire “newspaper